Customer Story: Ashford Farm

We are proud to work together with Ashford Farm and support them at the top of the sport. Equihub and Ashford Farm believe in the same future for equestrian sports where strong performance is built on hard work behind the scenes. Equihub is built to support that work, every day.

A full-service operation

Ashford Farm is a full-service equestrian business. Horse care, training schedules, competitions, finances, and client relationships all run at once. Every day.

That takes a large team: riders, grooms, office staff, and support personnel. Coordinating that team is the work behind the results.

“Ashford Farm is a full-service equestrian business. We are managing a lot of different activities every single day. It goes from horse care, to training schedules, to competitions, finances, and client relationships. There is a lot going on every single day.”

Jusup Zaitov, Customer Service Manager

Jusup Zaitov, Customer Service Manager at Ashford Farm

Information spread across too many systems

The biggest challenge was not a lack of information. It was that the information lived in too many places.

“One of our biggest challenges was having all of the information spread across different tools and systems. It made it hard to have a complete overview of the business at any given moment.”

Without that overview, the team spent time searching instead of deciding. A professional operation cannot run on fragments.

One system. A complete overview.

Ashford Farm chose Equihub because they needed one system that could bring everything together.

“We decided to use Equihub because we were really looking for one platform that could bring everything together. Equihub offered exactly that. It really helps us, as it gives us a clear overview of the financials of every horse, to be informed and make clear business decisions.”

Every horse accounted for. Every cost on record. The information is there when they need it. So the business decisions are clear.

More control. More time for the horses.

The biggest difference since implementing Equihub is a complete overview of the entire operation.

“Everything is centralized, so it really gives us more control and saves a lot of time. The whole team works more efficiently because everyone is on the same page. We are saving a lot of time on admin tasks, which allows us to focus more on the horses and our clients.”

The team works in sync. Admin takes less of the day. Attention goes back to the horses and the clients.

Built for professional stables

“I would recommend Equihub to other stables. I think any professional stable with multiple horses and staff can benefit. The larger the operation, the more you benefit from having everything in one central system.”

The larger the operation, the higher the standard has to be. Ashford Farm is already operating at that standard.

“Technology is becoming more important in our industry, and it's great to be a part of that evolution.”

Excellence behind the scenes. Performance in the arena.